The US Court of Appeals for the Ninth Circuit decided that Apple’s practice of imposing a 30% fee on most iOS app sales is unconstitutional, citing California’s Unfair Competition Law. The decision is part of a re-evaluation of Epic Gaming’s 2020 lawsuit against Apple over the tech giant’s alleged monopoly in the mobile gaming market.
While Apple won the lawsuit in major part, the court concluded that the company’s limits on app developers, which restricted them from giving other payment options to customers, hindered fair competition in the sector.
Why did Epic Games Sue Apple?
Epic sued Apple in 2020 after the company removed its popular Fortnite game from the App Store. Epic Games considered Apple’s 30% cut on most sales to be “exorbitant” and a “misuse” of its market position.
Epic has accused Apple of anti-competitive activity, accusing the tech titan of monopolistic behaviors. The gaming publisher was plainly disappointed with the decision since it had hoped that Apple would enable third-party payments, which would have increased its income. However, Apple was not entirely successful, since the corporation was compelled to eliminate anti-steering regulations that prohibited developers from informing customers about alternatives to Apple’s in-app purchase mechanism.
Approval of the Decision Could Benefit NFT and Crypto
The recent court decision in favor of Epic Games and against Apple’s 30% charge on iOS app transactions may result in an enormous shift in the mobile app market, boosting both the larger crypto sector and the adoption of cryptocurrencies and NFTs.
Furthermore, it may allow developers to steer consumers to alternate payment ways outside of Apple’s App Store, avoiding the tech giant’s exorbitant charge. As a result, NFT prices may fall, market competitiveness may grow, and developers may find it simpler to manufacture and sell NFTs on iOS devices. This ruling may allow developers more flexibility over how their apps are monetized, drastically altering the landscape of the mobile app industry and supporting the incorporation of digital currencies and NFTs.
To summarize, the latest court ruling represents a significant challenge for Apple, a company that has frequently been chastised for its App Store operations. While Apple is expected to appeal the verdict, the final outcome is unknown. Meanwhile, this discovery has the potential to significantly impact the NFT market as well as the larger crypto industry, ushering in a new age of change and growth.