The clothing brand Ralph Lauren has announced that it will begin accepting cryptocurrency payments at its Miami store. Ralph Lauren has partnered with Bitcoin, Ethereum, and other cryptocurrencies for customers to make payments.
Ralph Lauren’s move is joining the increasingly widespread acceptance of cryptocurrencies. This initiative is seen as a sign that cryptocurrencies are gaining acceptance in the retail sector.
According to Ralph Lauren officials, customers who want to pay using cryptocurrencies will find the payment process easier. Additionally, this move is believed to help the company expand its customer base and attract younger audiences.
The brand is also collaborating with the Web3 community Poolsuite to release a co-branded non-fungible token (NFT) that will be gifted to existing holders of the Poolsuite NFT membership collection. Members will gain exclusive access to a “special event” and have the chance to update their “Leisurist” avatars with digital Ralph Lauren wearables.