Google has made a significant update to its advertising policies. With this update set to take effect on September 15, companies looking to promote NFT games will be allowed.
According to Google’s update, advertisers will be able to run ads for NFT games that do not involve gambling content through Google’s advertising services. This update is seen as a significant step, especially for companies targeting NFT games that allow players to purchase in-game assets like character outfits, weapons, and armor.
Ads Containing Gambling Elements Will Not Be Allowed
However, Google’s updated policy does not permit the promotion of NFT games that contain gambling elements. This is considered a restriction on NFT games that include gambling-related content.
Compliance with Local Laws Is Required
Additionally, Google emphasized that compliance with local legal regulations will be taken into account with this update, and companies will need to adapt to changes in geographic regulations. In other words, advertisers will need to comply with local laws while adhering to this new policy.
“We expect all advertisers to comply with local laws in all areas their ads target.”Google